National Breast Cancer Coalition

For Immediate Release:

NBCC and PSGive.org Partner with Rock of Ages Musical to Raise Awareness

Washington, D.C., April 19, 2011—The National Breast Cancer Coalition (NBCC), online charity auction website PSGive.org and the cast of Broadway’s Rock of Ages have joined forces to raise funds and awareness for NBCC’s Breast Cancer Deadline 2020®. The partnership program will run to the end of June 2011. As a part of the partnership, tickets to the musical Rock of Ages at New York City’s Helen Hayes Theatre will be available for performances through November 2011.

The National Breast Cancer Coalition is a grassroots advocacy organization that seeks to end breast cancer by January 1, 2020. In September the organization launched its most ambitious initiative yet—Breast Cancer Deadline 2020®—a deadline to end breast cancer by January 1, 2020. It will accomplish this by collaborating with scientists, advocates, services providers and politicians to learning how to prevent metastasis and how to prevent the disease from developing in the first place.

Rock of Ages is the "rock on" story of a small town woman and a big city rocker in along the Sunset Strip in Los Angeles back in 1987. Throughout March and April, PSGive.org will host a "flagship" event to benefit NBCC’s Breast Cancer Deadline 2020®. Following a performance of Rock of Ages, the winner will go back stage to meet the cast.

Head to New York City’s Brooks Atkinson Theatre, located at 256 West 47th Street, with two tickets and backstage passes, courtesy of a PSGive.org auction (http://www.psgive.org/event/view/id/105#description) for one of Broadway’s hottest shows. Whether you're with a date, friend, or family, Rock of Ages is guaranteed to entertain.

PSGive.org raises awareness of and support for nonprofits through fun and exciting online events that enable supporters to compete for top-name items and trips at incredibly low prices. PSGive.org hosts events to benefit NBCC year-round.

NBCC, a strong and trusted voice, is the only breast cancer organization focused on ending breast cancer by January 1, 2020.

About Rock of Ages
In 1987 on the Sunset Strip, a small town girl met a big city rocker and in Los Angeles’ most famous rock club, they fell in love to the greatest songs of the 80s. It’s ROCK OF AGES, an arena-rock love story told through the mind-blowing, face-melting hits of JOURNEY, NIGHT RANGER, STYX, REO SPEEDWAGON, PAT BENATAR, TWISTED SISTER, POISON, ASIA, WHITESNAKE and many more. Visit http://www.rockofagesmusical.com.

About PSGive.org
PSGive.org is an online community specifically designed to increase awareness of and revenue for non-profit organizations. By participating in its online events, PSGive.org offers supporters an opportunity to get premium items at a discount, all while taking part in an interactive shopping experience. Each event benefits a specific charity, engaging supporters and generating funds to help their causes.

About the National Breast Cancer Coalition (NBCC)
The National Breast Cancer Coalition (NBCC) is dedicated to ending breast cancer by 2020 through the power of grassroots action and advocacy. NBCC increases funding for breast cancer research; monitors how those funds are spent; expands access to quality health care for all; and ensures that trained advocates influence all decision making that impacts breast cancer. Join NBCC, learn more and take action – visit BreastCancerDeadline2020.org.

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