National Breast Cancer Coalition

National Breast Cancer Coalition Calls for “Action, Not Awareness” in Effort to End Breast Cancer and End Breast Cancer Awareness Month

October 2, 2015

Washington, D.C. - Today, the National Breast Cancer Coalition (NBCC) called for “Action, Not Awareness” this October as part of a larger effort to end breast cancer—and end Breast Cancer Awareness Month. NBCC Advocates around the country will be part of changing the conversation about breast cancer in the weeks ahead to help meet Breast Cancer Deadline 2020®, NBCC’s goal of knowing how to end breast cancer by January 1, 2020.

“We need action, not awareness to end breast cancer,” said Fran Visco, president of NBCC. “Despite the billions of dollars committed to breast cancer awareness, education, and research over the past twenty-plus years, we have not made any real progress toward ending the disease.

“We have a deadline and research focused on what really matters: stopping women and men from getting breast cancer in the first place—primary prevention—and preventing metastasis if they do. We—women and men with breast cancer—are taking a seat at the research table alongside scientists and doctors pushing them to focus on the right questions, influencing decision making, and setting public policy priorities as informed, trained advocates. In short, we are changing the focus and taking the actions needed to end breast cancer. Will you join us?”

The Facts

In 1991, 119 women died of breast cancer every day in the United States. In 2011, we lost 112 women every day. The chance of a woman in the U.S. developing breast cancer during her lifetime has increased from about 1 in 11 in 1975 to 1 in 8 today. We lost 43,583 women to breast cancer in 1991 in the U.S., and we will lose approximately 40,000 women and 400 men to breast cancer this year. At the current rate of progress, 846,587 women globally will die of breast cancer in 2035, up from 522,000 in 2012.

Awareness isn’t working. Only action will end breast cancer—and end Breast Cancer Awareness Month.

This October, the NBCC will ask for action, not awareness. Throughout the month, NBCC will outline its efforts to change the conversation around breast cancer, asking people to do the following:

  • Support. Breast Cancer Deadline 2020®
  • Donate. The Artemis Project®
  • Learn. Project LEAD® and the NBCC Advocate Leadership Summit
  • Participate. Breast Cancer Caucus
  • Advocate. Accelerating the End of Breast Cancer Act


About the National Breast Cancer Coalition

Founded in 1991, the National Breast Cancer Coalition’s (NBCC) mission is to end breast cancer through the power of action and advocacy. In 2010, NBCC set a deadline and launched a plan of action to know how to end breast cancer by January 1, 2020—Breast Cancer Deadline 2020®. As part of Deadline 2020®, NBCC has started an advocate-led, innovative, mission-driven research effort, called the Artemis Project®, focused on primary prevention and prevention of metastasis. NBCC increases federal funding for meaningful breast cancer research; monitors how research funds are spent; expands access to quality health care for all; and ensures that trained advocates influence all decision making that affects breast cancer.

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