National Breast Cancer Coalition

Leadership Resources

The following documents are resources to help you lead the mission of Breast Cancer Deadline 2020® in your community. Here’s what we suggest to best utilize these tools:

Op-Ed Template
An op-ed about Breast Cancer Deadline 2020® in your local newspaper is an excellent way to change the conversation. You can start by contacting the op-ed editor of your local newspaper to gauge his or her interest. Explain why you think the issue is important to the paper’s readers. Your op-ed should be between 500-700 words, succinct, lead with your main point, use a news or local angle, include statistics and end with a strong closing statement. Be sure to indicate authorship and group affiliation (i.e., National Breast Cancer Coalition) as well as contact information, including a phone number and email address. To help you, we’ve drafted the Breast Cancer Deadline 2020® content—now it’s your turn to personalize it!

Radio PSA Scripts
A Public Service Announcement (PSA) is free airtime donated by television and radio stations to meet the Federal Communications Commission’s public service requirements. This tool is available for non-profit entities. NBCC has developed radio scripts designed to be read by your local radio station personalities. Work with your local radio station to meet their specific guidelines, and to get them produced and aired.

Mobilize for Organization and Public Official Endorsements
Growing the number of endorsements from organizations and elected and appointed public officials is an important and powerful way to help build the groundswell of community support for Breast Cancer Deadline 2020®. Endorsements bring credibility and added exposure about our vitally important initiative. Endorsement outreach also provides opportunities to change the conversation about breast cancer in the community.
Organizational Endorsement Form (printable version)
NBCC wants to show the country, and the world, the breadth and diversity of the breast cancer advocacy community that stands behind Breast Cancer Deadline 2020®. We need you to recruit organizations in your community to join our growing list of organizations that have officially endorsed Breast Cancer Deadline 2020®.

Public Official Endorsement Form (printable version)
Just as we want to show the country and world the breadth and diversity of organizations that have officially endorsed Breast Cancer Deadline 2020®, we also want to show that public officials stand behind our movement. Ask your local elected officials to join the voices saying, “I stand behind Breast Cancer Deadline 2020® and knowing how to end breast cancer by January 1, 2020.”