National Breast Cancer Coalition

Blogging 101

Using the Blogosphere to Change the Conversation

What is a "blog"?

"Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other Web sites, usually presented as a list of entries in reverse chronological order. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.

Many blogs focus on a particular topic, such as breast cancer, politics, or health. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author's daily life and thoughts.

Generally speaking (although there are exceptions), blogs tend to have a few things in common:

  • A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories.
  • An archive of older articles.>
  • A way for people to leave comments about the articles.
  • A list of links to other related sites, sometimes called a "blogroll".
  • One or more "feeds" like RSS, Atom or RDF files.

The blog content

Content is the reason any website exists. Without some sort of updated content, there is little reason to visit a web site more than once. On a blog, the content consists of articles—also called "posts" or "entries"—that the author writes.

Commenting on a blog

With blogs, readers can leave comments, tips or impressions about a specific article. Posting comments is one of the most exciting features of blogs. Most blogs have a method to allow visitors to leave comments. NBCC encourages you to follow blogs about breast cancer—they are a terrific place to change the conversation where it’s already happening. When you see a "business as usual" blog about breast cancer, offer a different perspective—post a comment that tells the blogger and his or her followers that you are interested in how we can end breast cancer for everyone. Suggest that we all focus on primary prevention of breast cancer and preventing metastasis to save lives. Talk about NBCC’s strategic plan—Breast Cancer Deadline 2020®—and how it aims to do just that. Invite readers to begin changing the conversation with their families, friends, health care providers, legislators and others in their communities.

NBCC's Blog

In April 2012, NBCC created its own blog, a place for advocates to share their thoughts, opinions, and stories.

Some blogs we follow

Uneasy Pink, by Katie
The Cancer Culture Chronicles, by Anna Rachnel
Pink Ribbon Blues, Gayle Sulik