An op-ed, an abbreviation for "opposite the editorial page," is a newspaper article that expresses the opinions of the writer, usually someone unaffiliated with the newspaper.
When the opportunity arises to submit an op-ed about Breast Cancer Deadline 2020® to your local newspaper, contact the op-ed editor before you write the piece to gauge his or her interest. Explain why you think the issue is important to the paper's readers.
Most papers have an op-ed review process that can take anywhere from days to months. Many large daily papers require "exclusivity," meaning they will only consider your piece if they are the sole paper receiving it. Know this before you send the op-ed to other papers.
Pay special attention to the "author" of the op-ed; sometimes this is as important as the content of the piece. Often, op-eds are written by one person and signed by another more prominent person or group of people. "Big name" writers or leaders from the community are more likely to get published on the op-ed page. Instructions for submitting an op-ed are usually at the bottom of the page where they appear or on the paper's website. Most papers like op-eds e-mailed to the editor.
To help you, we’ve drafted some Breast Cancer Deadline 2020® content—now it’s your turn to personalize it!