National Breast Cancer Coalition

Using Social Media

Using Social Media to Change the Conversation

Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Social media has been defined as "a group of Internet-based applications that …allow the creation and exchange of user-generated content." Here are a few suggestions on how to start changing the conversation:

Take social actions
"People are volunteering, donating, signing petitions, making loans and doing other social actions as we speak—all over the world." We can too. Using social media, we can change the conversation about breast cancer starting today. On all of your social media outlets - whether you use Facebook, Twitter, Instagram, Tumblr, or any other of the myriad options out there - let your friends and family know about actions you've taken, and check our Get Involved page for more you can do and share!

Twitter with a purpose
Celebrities often tweet about causes important to them with tremendous success, but you don’t have to be a movie star to tweet with purpose. Tweet about how you will advance Breast Cancer Deadline 2020® and invite others to join you in the movement. The more you tweet about knowing how to end breast cancer by January 1, 2020, the more we will engage the kind of conversations that will help us achieve our deadline. For more about how to use Twitter, watch our webinar.

Visit the White House
The White House and your elected officials are social. Find them on Facebook or Twitter. Ask them to support the Accelerating the End of Breast Cancer Act and tell them why this legislation is important to you. Be sure to remind them you vote.

Unite the world through video
Many of us have seen—and shared—videos on YouTube that make you smile, move you to action and touch your heart. NBCC has a host of videos supporting Breast Cancer Deadline 2020®—some are yours! Send us your video about why you are changing the conversation or how, and we’ll post it on our YouTube channel at It's easy to share the videos on Facebook and continue to spread the message of Breast Cancer Deadline 2020®.