National Breast Cancer Coalition

An Insider Look at How the Media Reports on Breast Cancer Issues

Nancy Snyderman, MD | Chief Medical Editor, NBC News

Date: May 23, 2010 | Run Time: 10:54 | Course Level: Beginner

How well do the various types of media report on scientific evidence in breast cancer? How can the public be critical health care consumers when the issues are complex, difficult to convey and when the information is filtered through the media? Listen to Dr. Nancy Snyderman from NBC News discuss how breast cancer in the media is reported, interpreted and spun.

You will learn:

  • Some of the misleading messages during the release of the 2009 mammography guidelines.
  • An insider look at how editorial decisions are made in the media on controversial topics.
  • A model for how journalists can support ethical objective journalism in the face of media pressures.

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NBCC is grateful to the WellPoint Foundation for their generous support of the Online Center for Advocacy Training.